Good Good Golf Announces Multi-Year Title Sponsor Partnership with the Northern Texas PGA
The brand will sponsor competitive junior events, serve as the official apparel provider to staff, and provide exclusive merchandise, prizes, and more at events as part of their effort to encourage and develop the next generation of golfers
Frisco, TX
(February 17, 2026) –
Good Good Golf, the leading golf brand at the intersection of media, community, and premium products, today announced a multi-year partnership agreement with the Northern Texas PGA (NTPGA). The deal will enhance NTPGA’s brand visibility and introduce golf professionals and junior golfers to Good Good Golf’s platform, services, and products, and encourage and develop the next generation of great golfers. Through 2028, Good Good Golf will serve as a title sponsor of the NTPGA, the official apparel provider of NTPGA staff, and sponsor the most competitive junior events on the Ewing Automotive NTPGA Junior Tour – the Who’s Next Major Series on the All American Tour, and the Good Good All American Tour Championship – as well as the Section’s Match Play Championship.
“Good Good Golf represents where the game is going, and we’re proud to partner with a brand that truly understands today’s young golfers,” said Mark Harrison, Chief Executive Officer of the Northern Texas PGA. “This partnership brings even more energy and innovation to the most competitive events on our junior tour and represents a meaningful investment in developing the next generation of incredible players and leaders in the game.”
As part of this partnership, Good Good Golf will engage with the best junior golfers in the region, offer exclusive merchandise and one of one prizes, and more, sharing inspiration that junior golf can serve as a pipeline for young players to one day become part of Good Good Golf’s talent team. The Who’s Next Major Series is a premier subset of All American Tour events that are two-day tournaments for highly-skilled junior golfers at top-rated courses in the northern Texas region.
“At the Good Good Who’s Next Major Series tournaments, junior golfers compete in some of the most high-stakes moments of their career to date, creating lifelong memories on the course and gaining skills that pour over into many aspects of a young athlete's life,” said Good Good CEO, Matt Kendrick.
“We could not be more excited to take part in tournaments that not only grow the game, but also establish an athlete’s lasting appreciation for the sport of golf.”
Some of golf’s most prolific champions, including Jordan Spieth and Scottie Scheffler, and Good Good’s very own Brad Dalke and Sean Walsh have competed as part of the Ewing Automotive NTPGA Junior Tour, which encompasses the state of Texas north of the 31st latitude, or just north of Austin. Based in Texas and hosting its first PGA TOUR tournament, The Good Good Championship, this fall, the partnership underscores Good Good Golf’s commitment to growing the game across the region.
For more information, visit the Good Good Golf
website.
About Good Good Golf
Good Good Golf is a leading golf brand at the intersection of media, community, and
premium products. With over 4 million social subscribers and a rapidly growing global audience, Good Good Golf delivers high-quality content combining entertainment, competition, and instruction. Backed by a $45 million investment led by Creator Sports Capital and including Omaha Productions, the brand aims to make golf more accessible, dynamic, and culturally relevant. Good Good Golf offers premium apparel, accessories, and equipment, positioning itself as a respected top-tier brand for golfers worldwide.
Website | Youtube | Instagram | Tiktok
About Northern Texas PGA
The Northern Texas PGA is one of 41 Sections of the PGA of America. Over 1,100 PGA of America Golf Professionals employed at more than 300 facilities comprise this Section. Its geographic territory includes the State of Texas north of the 31st latitude, or just north of Austin. The Northern Texas PGA headquarters are located on the PGA Frisco campus and feature state of the art office space, a growth of the game pavilion and a golf park designed for junior golfers and families. The Northern Texas PGA staff’s mission is to serve PGA of America golf professionals and grow the game by managing the day-to-day affairs of the Section. The Northern Texas PGA also operates the Northern Texas PGA Foundation and The Ronny Golf Park.
